Media & Advertising Research

Media and Advertising Research

PR and Reputation Monitoring and Evaluation- PR is a powerful strategic process used to improve and/or retain a brand’s presence, visibility, and image.

Observing how your brand is seen through the eyes of the media, either online or offline, is of vital importance. AMD Research media analysis services help our clients assess and evaluate their PR activities, and monitor their brand reputation.

Media and Advertising Research

PR and Reputation Monitoring and Evaluation- PR is a powerful strategic process used to improve and/or retain a brand’s presence, visibility, and image.

Observing how your brand is seen through the eyes of the media, either online or offline, is of vital importance. AMD Research media analysis services help our clients assess and evaluate their PR activities, and monitor their brand reputation.

Media and Advertising Research

Social Media Intelligence

Quantitative Reporting

Analysis and measurement of the numerical values (number of likes/comments/shares) through quantitative metrics such as base, reach, engagement, and conversion.

Qualitative Reporting

Passively gathering feedback either from customers or by monitoring opinions regarding brands, people, or specific topics. Analyzing and auditing qualitative content includes conversation drivers, influence, and sentiment.

Media and Advertising Research

Social Media Intelligence

Monitoring specific search terms and hashtags

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Benchmarking social media performance with competitors

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Understanding growth, reach, sentiment, engagement, and response rates

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Digital PR and E-reputation management

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Identifying and analyzing influencers and content

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Measuring the effectiveness of digital placements

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Customized social media analysis

We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.

Our Services

Audience Measurements and Campaign Evaluations- AMD Research offers audience measurements in addition to pre and post-campaign evaluation services to advertisers, brand= owners, and media agencies to assist them in making effective marketing and communication decisions. After gaining a better understanding of the profiles, attitudes, behaviors, and media usage of their audiences, clients become in a better position to evaluate campaign performance.

Audience measurement studies

Media assessments studies

Campaign evaluation studies

Media planning insights

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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.

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