Media and Advertising Research
Social Media Intelligence
Understanding and identifying what the unmet needs are, from a customer’s perspective, helps businesses develop products and services that keep customers coming back for more.
AMD Research’s brand research services assist in the improvement of brand messaging, competitive positioning, and visibility, paving the way for brands to present themselves to the target customer segments in a unique and memorable manner.
With these services, organizations across different industries will be able to develop brand-driven strategies with confidence using relevant market data/research which provides invaluable insights required to improve performance-based decision making.
Product research increases our clients’ chances of success exceptionally, whether they offer physical or conceptual, new or existing products.
Product research includes everything from market assessment and concept testing to pricing and packaging, which help accelerate the product development lifecycle.
Our Methods and Techniques
We are masters of research methodology, and we have the experience and knowledge to for design innovative custom approaches to answer complex marketing questions. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile panel research – all scalable to meet your unique research needs.
(CVA), (NPS), (CSAT) and (VoC)
Customer journey mapping
A/B testing and experiments
Brand Tracking & Concept’s testing
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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.