Media & Advertising Research
Media and Advertising Research
PR and Reputation Monitoring and Evaluation- PR is a powerful strategic process used to improve and/or retain a brand’s presence, visibility, and image.
Observing how your brand is seen through the eyes of the media, either online or offline, is of vital importance. AMD Research media analysis services help our clients assess and evaluate their PR activities, and monitor their brand reputation.
Media and Advertising Research
PR and Reputation Monitoring and Evaluation- PR is a powerful strategic process used to improve and/or retain a brand’s presence, visibility, and image.
Observing how your brand is seen through the eyes of the media, either online or offline, is of vital importance. AMD Research media analysis services help our clients assess and evaluate their PR activities, and monitor their brand reputation.
Media and Advertising Research
Social Media Intelligence
Quantitative Reporting
Analysis and measurement of the numerical values (number of likes/comments/shares) through quantitative metrics such as base, reach, engagement, and conversion.
Qualitative Reporting
Passively gathering feedback either from customers or by monitoring opinions regarding brands, people, or specific topics. Analyzing and auditing qualitative content includes conversation drivers, influence, and sentiment.
Media and Advertising Research
Social Media Intelligence
Monitoring specific search terms and hashtags
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Benchmarking social media performance with competitors
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Understanding growth, reach, sentiment, engagement, and response rates
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Digital PR and E-reputation management
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Identifying and analyzing influencers and content
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Measuring the effectiveness of digital placements
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Customized social media analysis
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Our Services
Audience Measurements and Campaign Evaluations- AMD Research offers audience measurements in addition to pre and post-campaign evaluation services to advertisers, brand= owners, and media agencies to assist them in making effective marketing and communication decisions. After gaining a better understanding of the profiles, attitudes, behaviors, and media usage of their audiences, clients become in a better position to evaluate campaign performance.
Audience measurement studies
Media assessments studies
Campaign evaluation studies
Media planning insights
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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.
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