Our Mission
By deriving business value from data and providing innovative research solutions, we aim to expand our clients’ opportunity awareness to enable better decision-making and stimulate business growth which leads ultimately to economic prosperity.
Our Vision
Our aim is to become a household name within the market research sector in Sudan and the region. We plan on doing so by leveraging our expertise in research, data analytics, and knowledge of markets in which our clients operate, in addition to fostering a culture of cooperation, competence, openness, and excellence to achieve collective growth.
AMD Methodology
AMD Research’s reliable, effective, and up-to-date methodological approach takes businesses to the next level by accommodating their research needs and bridging data gaps.
Qualitative
- Focus groups
- In-depth interviews
- Duo-interviews
- Co-creation sessions and workshops
- Immersion and anthropological research such as in-home interviews and on-site face-toface interviews, and mobile
- Ethnography
Quantitative
- CAPI
- Omnibus Surveys – “Multi-Client Research”
- Conjoint Analysis
- Online and telephone surveys
- Ad hoc tailor-made Surveys
- Micro surveys
Panel
- Online Panels
- Community Blogs
- Custom Panels
- Online Panels
- Community Blogs
- Custom Panels
- Online Panels
- Community Blogs
- Custom Panels
Why AMD Research
We strive to provide our clients with actionable insights into different target markets along with bespoke solutions to match their unique needs by applying the latest technologies and techniques in data analytics and research.
Our expertise in consulting and market research helps businesses devise expansion strategies based on estimations to identify and unlock untapped markets.
Clear Communication
and Trustworthy
We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis.
Responsible and Reliable
We are committed to avoiding bias and conflicts of interest “by following the principles that guide responsible conduct in research domain.”
Maintaining High Standards
AMD complies with international policies & standards which is designed to enforce the objectivity of our research agenda, analysis, and opinions
Committed to Deliver Excellence
Employees are committed to supporting the highest standards of ethics in every aspect of the research operation, and conduct business in a manner that is fair, honest, and lawful.
Governance & Standards
At AMD Research, we manage our clients’ data assets with the utmost integrity. We also foster a culture of responsibility and exercise objectivity to ensure conflict of interest and bias are prevented.
All team members at AMD Research live up to the highest standards of professional and ethical conduct in every step they take.
Our Client’s review
AMD utilizes the most current and effective techniques of Primary and secondary market research to help businesses better understand their market and make informed business decisions based largely on data intelligence.
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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.
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