Our Methods & Techniques
We track various industries, identifying key markets and understanding key macro and micro-economic trends. Keeping pace with the business environment, we publish custom, syndicated market research studies. We employ best-practice models and research methodologies as well as comprehensive market analysis to ensure each report provides accurate market segmentation and insights.
- Using standardized approaches to collect data.
- Explaining causal relationship between variables.
- Test’s hypotheses or given theory.
- High degree of pre-conceptualization.
- Adopting theory then research approach.
Qualitative Social research methods are focused more on the meaning of different aspects of peoples’ lives, and on their accounts of how they understand their own and others’ behaviour and beliefs, or how they perceive the effects of certain phenomena on their lives.
- Grounded Theory
- Narrative Research
- Case Studies
Our Social Research Services
Behavioral insight and change
Systematic approach to identifying and understanding clearly specified behaviors and/or behavior change
Diversity, discrimination, and social Justice
Investigating inequality between individuals or groups based on measures of diversity in addition to assessing and measuring social justice efforts and/or policies
Race, faith, and cohesion
See how the movement of populations and cultures is impacting people’s attitudes and behavior and how these influence policymakers
Education, children, and families
We expand our reach to a full spectrum of stakeholders, including learners, head teachers, practitioners, parents, caregivers, children, youth, and policymakers
Environment and energy
Monitoring and evaluating how businesses and the communities in which they operate respond to environmental and energy problems
Employment, welfare, and skills
Measuring the impact of employment/unemployment on key governmental policies
Opinion and politics
Providing political, economic, and media entities, with custom studies and data collection services to boost the understanding of public opinions towards new policies and governmental initiatives
Social Research Functions
The fields of social science research unlimited and the materials of research are endless. Every group of social phenomena, every phase of human life and every stages of past and present development are Functions of social research. Some of the functions we cover:
Systematization of knowledge
Control over social phenomena
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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.