Social Research

Social Research

Social and community-based research focuses on investigating, analyzing, and evaluating social phenomena to gain a deeper understanding of the different areas of human action. This allows our clients to address issues arising within the broader social context, taking into account cultural, political, historical, economic, environmental, and other contextual factors.

Social Research

We believe in providing realistic and substantive practices and recommendations rather than resulting unappealing conclusions with our clients. Universe size, methodology, indication, and timeline are some of the factors we consider when evaluating project feasibility, project management and fieldwork practice requirements of a social research work.

Our Methods & Techniques

Quantitative Methods

We track various industries, identifying key markets and understanding key macro and micro-economic trends. Keeping pace with the business environment, we publish custom, syndicated market research studies. We employ best-practice models and research methodologies as well as comprehensive market analysis to ensure each report provides accurate market segmentation and insights.

  • Using standardized approaches to collect data.
  • Explaining causal relationship between variables.
  • Test’s hypotheses or given theory.
  • High degree of pre-conceptualization.
  • Adopting theory then research approach.

Qualitative Methods

Qualitative Social research methods are focused more on the meaning of different aspects of peoples’ lives, and on their accounts of how they understand their own and others’ behaviour and beliefs, or how they perceive the effects of certain phenomena on their lives.

  • Grounded Theory
  • Ethnographic
  • Narrative Research
  • Historical
  • Case Studies

Our Social Research Services

Behavioral insight and change

Systematic approach to identifying and understanding clearly specified behaviors and/or behavior change

Diversity, discrimination, and social Justice

Investigating inequality between individuals or groups based on measures of diversity in addition to assessing and measuring social justice efforts and/or policies

Race, faith, and cohesion

See how the movement of populations and cultures is impacting people’s attitudes and behavior and how these influence policymakers

Education, children, and families

We expand our reach to a full spectrum of stakeholders, including learners, head teachers, practitioners, parents, caregivers, children, youth, and policymakers

Environment and energy

Monitoring and evaluating how businesses and the communities in which they operate respond to environmental and energy problems

Employment, welfare, and skills

Measuring the impact of employment/unemployment on key governmental policies

Opinion and politics

Providing political, economic, and media entities, with custom studies and data collection services to boost the understanding of public opinions towards new policies and governmental initiatives

Social Research Functions

The fields of social science research unlimited and the materials of research are endless. Every group of social phenomena, every phase of human life and every stages of past and present development are Functions of social research. Some of the functions we cover:

Systematization of knowledge

Control over social phenomena

Prediction

Development planning

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We recognize our duty to preserve objectivity, integrity, and independence in the creation and dissemination of our research and analysis. We are committed to avoiding bias and conflicts of interest.

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